This would enable us to understand the different strategically important methods used by the two companies to reach a larger market share in india. Corporate strategies of vodafone include the strategic planning and vision of the corporation. Marketing strategy of vodafone shows how the brand is targeting different sections of the societies with their different offerings. For improvement in the business and gain the comparative advantage, vodafone could use the substantive growth strategy in which management willdiversify the existing. University of mumbai a project report on research on marketing strategy of. Vodafone has started a programme which it calls cxx and whose central focus is to improve customer experience.
Business and management submitted by priyankakiran words 4426 pages 18. Swot analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified kotler et al, 2008. Pdf the strategic alternatives of vodafone uk in 2009. The marketing mix of vodafone discusses the product, price, place and promotions and overall the complete vodafone marketing mix. Nov 12, 2016 learn about vodafones upcoming 5 year strategy and the key deliverables in the it domain. The project work was undertaken to evaluate the marketing strategies of vodafone in india. In the first 10 days of ipl indian premier league it has reached a cumulative of 89 million. Unit 4 strategic management assignment vodafone locus. Our strategy the vodafone new zealand foundation is dedicated to creating a thriving and prosperous aotearoa new zealand, where all young people can live lives they value. Marketing strategy of a firm encompasses many factors that. International strategy of the vodafone group plc essay bartleby. Jun 28, 2012 writepass essay writing dissertation topics tocintroductionm2m marketing and future innovationconclusiononline references beginning with a basic tool, a mobile wallet and how vodafone rated 10th on the ftse 100 index is engaging this issue, then moving on to discuss smartphones and how their popularity is increasing. Mar 03, 2011 vodafone has come with creative advertising campaign for its various plans.
This project is done for the partial fulfillment of my curriculum of full time pgdm program 20082010. Vodafone does not consider corporate responsibility cr as a mere philanthropic gesture or addon. What kind of branding strategy does vodafone follow. View essay marketing strategy of vodafone india ltd. Contents introduction 1 role of strategic marketing in an organisation and links between. Jul 20, 2019 with the help of good international marketing strategy, vodafone had enlarged its customer base from 2. Vodafone is launching the biggest marketing campaign in its history as it revamps its strategy, strapline and visual identity around the theme of future optimism. Jul 10, 2019 vodafone has made it a core pillar of its marketing strategy. Vodafone marketing mix 4ps vodafone marketing strategy. The strategy is a buzz that lives up to the brand image of great creatives and clever marketing. Companyvodafone vodafone is a british multinational telecommunications company which operates its own networks in. In the most recent three years, vodafone had developed its customer base by 20% and this development is concentrated on rising mobile markets such as china and india. They didnt just want a foundation to their digital marketing, they also wanted. May 04, 2019 the marketing mix of vodafone discusses the product, price, place and promotions and overall the complete vodafone marketing mix.
Strengths and weaknesses are considered to be internal factors affecting the company, whereas threats and opportunities are external factors. Recommended marketing strategies of vodafone a marketing strategy is a plan of action in which vodafone have utilized in order counter the competition from its rivals and in the process attained a. The data for the thesis was collected using both primary and secondary data. It gives the reader a briefing as to how vodafone has grown in the. In the recent years, it made several changes to its marketing strategy to grow its customer engagement and strengthen its. To acquire faster growth the company is focusing on customer engagement and digitization. Search and upload all types of project report on vodafone marketing projects for mbas on. Vodafone, having established a global presence and having invested highly in marketing a differentiated image by promoting a vodafone life style, currently enjoys a differentiating advantage that, if exploited properly, can offer a lead in competition. Jul 12, 2018 all my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. Use of this business strategy will help organization to maintain the effectiveness through vertical. Futurist virtual keynote speaker patrick dixon 52,659 views.
A marketing strategy analysis of vodafone uk essays. The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices authors and contributors vodafone vodafone group plc is one of the worlds largest mobile communications companies by revenue. Project report on vodafone marketing by aditi shah in. Secondary data regarding growth of indian telecom industry, vodafone and its strategies in india and other related facts was collected from the website of trai, dot and vodafone. As of 2020, there are several vodafone marketing strategies like productservice innovation, marketing investment, customer experience etc. Strategic marketing articles with more than 470 million customers across the globe in mobile telephony, more than million customers in fixed broadband and 10 million customers in cable tv. Comparative analysis of marketing strategies of vodafone.
The role of mobile in driving efficiency and sustainability in the food and agriculture value chain context findings recommendations appendices authors and contributors. Meanwhile vodafone is investing heavily in highspeed 4g networks, as part of its datacentric business strategy to counter competitors. The name vodafone came from voice and data fone chosen by the company to reflect the provision of voice. Marketing research on vodafone plc 4021 words 17 pages. Vodafones new advertising campaign in india carried on with the same popular pug that has become a brand ambassador for. The video production company never misses a call, in the office or on location, thanks to one net business. Marketing strategy plays a vital role in the development of corporate strategy which has directly concerned to fulfil customers demand and wants and efficiently meeting their requirements. All my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. Marketing strategy of vodafone vodafone marketing strategy september 6, 2018 by hitesh bhasin tagged with. Caretech works across the uk, supporting people with disabilities and challenging. It is your role to define the communication strategy for vodafone who wants to become the first telecommunication company of the country. Swot analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified kotler et al.
As a first assignment, you will have to choose 1 of the 3 products vodafone wants to implement on the rwandese market please find below information regarding those different. Vodafone marketing management table of contents introduction 1. Mumbai, march 5, 2008wfaisa global advertiser conference1marketing strategypresentation by. International strategy of the vodafone group plc essay. The name vodafone came from voice and data fone chosen by the company to reflect the provision of voice and data service over mobile phones vodafone came to india in 2005 acquiring hutison essar company vodafone was officially launch on 27 th september 2007 in mumbai introduction. Vodafone has made it a core pillar of its marketing strategy. Case study on vodafones rebranding strategies in india. Marketing strategy of vodafone vodafone marketing strategy. Caretech works across the uk, supporting people with disabilities and challenging behaviours, and helping them discover a more independent way of life.
Vodafone strived to become the market leader, and used an aggressive marketing strategy to broaden its services and expand its offerings further than its competitors. See how it transformation is enabling the company strategy. Shared beliefs and attitudes of the population play a great role in how marketers at vodafone group plc will understand the customers of a given market and how they design the marketing message for wireless communications industry consumers. This is a research report on project report on vodafone marketing by aditi shah in others category. Vb live aipowered analytics can change the customer retention game, says aditi mohanty, vodafones digital marketing manager. Vodafones goto for better customer retention vb live. Doc marketing strategy of airtel nitin singh academia. Strategic analysis of vodafone group plc the writepass journal. May 11, 2016 meanwhile vodafone is investing heavily in highspeed 4g networks, as part of its datacentric business strategy to counter competitors. On the marketing front it revived its original theme. Companyvodafone vodafone is a british multinational telecommunications company which operates its own networks in 26 countries and has partner networks in over 50 countries. Relation between marketing and corporate strategy in vodafone source. An assortment of examples where strategic management. A live webcast of the presentation will commence at approximately 09.
The different marketing strategies used by the two companies airtel and vodafone will be discussed highlighting a successful marketing strategy used by each company. Although 66% of its total revenue of 41 billion euros 2016 annual report data. Inside the digital marketing strategy of vodafone for vivo. Marketing strategy of a firm encompasses many factors that are necessary for the escalation of the firm such as consumer acquisition, customer withholding, market development, etc. In the recent years, it made several changes to its marketing strategy to grow its customer engagement and strengthen its connection with consumers all over the world.
The final transition removed the jphone logo altogether to a sole focus on vodafone vodafone kk. Apr 19, 2020 marketing mix of vodafone analyses the brandcompany which covers 4ps product, price, place, promotion and explains the vodafone marketing strategy. Our cr management mirrors the way we manage our business, with a global team of cr managers working across the business with a presence in each local operating company. Vodafone digital marketing managers and customers of the brand. Many a time the concept of marketing planning is misinterpreted with vodafone has been able to overcome most strategy formulation and businesses of the. Marketing strategy is also help full in the development of business. The company employs over 65,000 staff worldwide and enjoys a generous customer base of million. Vodafone is a leading telecommunications player with operations in europe. Vodafone is an innovative company which is also known for its excellent marketing.
Ali mumbai, march 5, 2008 wfaisa global advertiser conference 1 2. Comparison of airtels and vodafones marketing strategy. For improvement in the business and gain the comparative advantage, vodafone could use the substantive growth strategy in which management willdiversify the existing products and services into different segments. It gives the reader a briefing as to how vodafone has grown in the past few years the changes in communication strategies involved to propagate the product. Vodafones is targeting its marketing strategy to the people living in small towns and villages, lower or middle income group of population, youngsters and business peoples. Marketing news, analysis, opinion and insight featuring vodafone.
Marketing mix of vodafone analyses the brandcompany which covers 4ps product, price, place, promotion and explains the vodafone marketing strategy. In the words of duncan and moriarty 2007, the connection between the corporate strategy and the marketing strategy is based on the organizational structures and policies. The case takes the students through the journey of vodafone s marketing communication since its introduction in the indian market. In depth strategic analysis of the vodafone group 1. Vodafones good network of distribution channel is helping to reach and provide services to the people living in remote villages and areas of india. Marketing strategies of vodafone authorstream presentation. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation. Vodafone international marketing strategy research paper. Writepass essay writing dissertation topics tocintroductionm2m marketing and future innovationconclusiononline references beginning with a basic tool, a mobile wallet and how. This strategy warmed jphones customers to the idea of a global brand replacing a local brand. The training was conducted in bharti airtel limited siwan, bihar. With the help of good international marketing strategy, vodafone had enlarged its customer base from 2.
Markeitng strategy of vodafone and how the brand is using digital technology. Marketing strategy plays a vital role in the development of corporate strategy which has directly concerned to fulfil customers demand and wants and efficiently meeting their. Marketing strategy of vodafone india essay 2429 words. He underwent his mba marketing summer internship training at vodafone and. Recommended marketing strategies of vodafone a marketing strategy is a plan of action in which vodafone have utilized in order counter the competition from its rivals and in the process attained a significant market share in the telecommunication industry. Scribd is the worlds largest social reading and publishing site.
This strategy has captured the imagination of millions. He underwent his mba marketing summer internship training at vodafone and topic of his project was vodafone s segmentation, targeting, positioning and marketing strategy. Vodafone has a global footprint that spans five continents including europe, asia, the us, africa and australasia. Vodafone has come with creative advertising campaign for its various plans. As a consortium between vodafone international, air touch, and local and international partners, it became the second largest operator in the country. Digital technology is playing a central role in its marketing strategy and the. Social factors that leadership of vodafone group plc should analyze for pestel analysis are. On the marketing front it revived its original theme with the pug dog as the mascot.
The digital marketing institute realized early on that vodafone is a company that wants to set the pace, not just keep up with it. They didnt just want a foundation to their digital marketing, they also wanted to train their staff to be uptodate and current in their knowledge and skills, so they could anticipate what their customers would want. Vodafone group plc is a british multinational mobile network operator and britains third largest company which is also the world. Shared beliefs and attitudes of the population play a great role in how marketers at vodafone group plc will understand the customers of a given market and how they design the marketing message for. But according to treasury new zealand there are 210,000 children and young people who dont have access to the resources and opportunities they need to grow into the great. The case takes the students through the journey of vodafones marketing communication since its introduction in the indian market. Pdf vodafone marketing planning report for hnd marketing.